Authority Website

The authority website is the site that everyone seems to link to.  This is especially true if the links are one way.

This website has many links from the website but most of them use a redirect.  A redirect is a shortened URL like tinyurl.com.  I use these links for two reasons.  First, they go to affiliate sites so I do not want people stealing my referrals.  Second, the search engine does not give credit and will not follow short URLs in general.  I do not really want to raise the affiliate product site in the search engine or they become a direct competitor.

The anchor links are cash links in two ways.  First they go to my main websites where I control all the advertising.  I have already captured my traffic from this site and now I want to teach and keep my client. 

But most importantly all the links coming into my site make my main site an authority site.  The search engines rank authority sites very high.  I control my links into may main authority site Marketing Health.  By keeping the links in relative to making money online my site is very credible.

I also link into my main domain Get Over it and Get Rich but that is used mainly as a directory to get to specific products and services I want to market.  Also on that page is (or will be) a back link directory to everyone no matter what their product or business.  This will draw traffic to my main directory that may or may not have a good ranking in the search engine but will link where I want customers to go.